Daily our lives enact the hopes of a stark utopia. The free market system aims at achieving 'the greatest good for the greatest' through the market's ability to measure, and respond to, the needs and desires of individuals. While we may think of the market as nested within society, Karl Polanyi inverts this notion to suggest that society has become nested within market logics. This so-called "Great Transformation" renders men and women as economic entities. This is an assessment not only of the primary interests of the individual, but the extent to which each of us ought to be measured. It is the agglomeration of individual goods, transformed into the broader good of society, which is supposedly the goal of the free market approach. Polanyi argues that this utopian ideal is impossible. The total extension of the free market, he argues, would achieve no more or less than the destruction of society.
We are well-served to remember that the creation of the market society was specifically a historical occurrence nested within certain political and social contexts. This transition away from the period of state formation in the 17th and 18th centuries, into one of increasing global interconnection, altered the logic and balances of power. As states became awash in broader contexts their interactions took on a decidedly more economic air. Economic liberalism suggested that trade between countries and regions held the power to deliver men wealth beyond what heretofore had been possible. Of course, with winners there are losers, and the backlash of protectionism fostered deepening institutional strains. The requirements of greater production demanded the transformation, not only of industry and economy, but of landscapes, geographies, and human interactions. These transformations rested upon contradictory balances which required the careful governance of society and economy to ensure the 'proper' functioning of markets. In Polanyi's estimation the free market has never, nor can it ever, truly exist. Rather, society is an arrangement of priorities favoring certain economic values at the expense of broader human and environmental concerns. The isolation of the market, as the nexus of society, from these varying concerns, is, perhaps, the strangest of movements in the modern world.
It is this isolation of man from his broader concerns, and standardization of interactions, that renders the modern world something new under the sun. The freedom of modern society is rightly conceived as primarily freedom within a narrowly defined economic sphere: as long as we don't threaten the proper functioning of the market (read: society), freedom is ours to explore. However, any social organization is a negotiation of freedom regarding certain expectations of contract. The question becomes if the balance of society forecloses the expression of our broader freedoms. Society has become the new reality, how we measure and balance our desires and the expression of our humanity within it potentially authors further transformations.